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Our brand promise is our relevant, compelling, and unique benefit to our consumers*. It is what is important to our consumers and is only delivered by us. It is what differentiates us from everyone else.
Our brand essence is the genetic code* of our brand. It is a concise phrase that captures the heart and soul of our organization, and the passion of the employees who work here.
Our brand personality is a list of the five organizational attributes that best define us. They are values that we as an organization embrace and that help create our unique culture.*
* The Ad Council of Greater Rochester
Our brand promise, brand essence, and brand personality are guiding lights that help us better understand The Community Place, its mission and vision, and our work so we can better serve our community. Now it is time to live our brand! |
